About Us

Sowearto (So..Wear..To) aims at providing a fresh perspective on the authentic "afro chic" style found only in South Africa. Our name follows a distinctive theme exclusive to Mzanzi; and it is echoed in the design, look and "feel" of our stores. Our theme and deco carries the concept of the township - chic shack - look and feel.

Fresh, local designers stay true to this theme by producing limited designs with a comparable connection to the local flavour of the brand. This unique combination allows our theme to be carried through to a truly unique shopping experience.